Toyota Landcruiser: No Signal Competition
Fields: Mobile apps, App development, Graphic Art, UX Design
The Challenge
Toyota desired a creative solution to raise awareness for their Land Cruiser 4WD product line. Toyota was attracted to the virility of mobile apps and wanted a unique app that was both fun, engaging and had a high viral coefficient.
The Solution
Bobby Bean delivered an augmented reality app that utilised high tech GPS and GEO fencing capabilities with gamification. Challenges included balancing battery drain with the heavy use of GPS. Bobby Bean was responsible for app front and back end as well as UX/UI design. We collaborated with Saatchi and Saatchi who helped to market the app after its launch.
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User Interface Design
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App Development
60 Day Turnaround
Amazing Result
THE RESULTS
Sales Boost
Landcruiser sales boosted 26% during Q1 2014.
Mobile Downloads
Over 226,000 downloads.
Distance Travelled
Over 1 million Landcruiser KM recorded in app.
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