Product Design and Branding for Hipster

Boutique Crafts and Goods


Fields: Product Design, Branding, Graphic Art, Packaging

Design Studio: Tough Slate Design

The Woodstock Challenge

The founders desired a revamp of their brand. It was important that the new image truly reflected the spirit of mother nature as well the founders’ spiritual connection to the woods. This project was led by Bobby’s proudest partner, Tough Slate Design, and was tasked with designing a number of products to pair with the fresh new identity.

The Solution

The new identity was inspired by topographic maps of the woodland region where WOODSTOCK Sawmill’s supplies were come from. We were guided by three emotions: Earthy, raw, real.



Branding Identity


Product Design

60 Day Turnaround

Amazing Result

Inspired by Mother Nature.