Product Design and Branding for Hipster
Boutique Crafts and Goods
Fields: Product Design, Branding, Graphic Art, Packaging
Design Studio: Tough Slate Design
The Woodstock Challenge
The founders desired a revamp of their brand. It was important that the new image truly reflected the spirit of mother nature as well the founders’ spiritual connection to the woods. This project was led by Bobby’s proudest partner, Tough Slate Design, and was tasked with designing a number of products to pair with the fresh new identity.
The new identity was inspired by topographic maps of the woodland region where WOODSTOCK Sawmill’s supplies were come from. We were guided by three emotions: Earthy, raw, real.