Toyota Landcruiser: No Signal Competition

Fields: Mobile apps, App development, Graphic Art, UX Design

The Challenge

Toyota desired a creative solution to raise awareness for their Landcruiser 4WD product line. Toyota was attracted to the virility of mobile apps and wanted a unique app that was fun, engaging and innovative.

The Solution

Bobby Bean delivered an augmented reality app that utilised high tech GPS and GEO fencing capabilities with gamification. Challenges included balancing battery drain with the heavy use of GPS. Bobby Bean was responsible for app front and back end as well as UX/UI design. We collaborated with Saatchi and Saatchi who helped to market the app after its launch.

Complete UX/UI Design

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User Interface Design

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App Development

60 Day Turnaround

Amazing Result

Deliverables and Result

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UX/UI

User experience and flow designed from ground up

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Development

Back-end and Front-end development.

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The Result

Users love the app. Landcruiser Q1 2014 sales up.

Absolute pleasure to work with the Bobby team. Toyota Landcruiser app was a very special idea born from creative (and intimate) discussions between us and the team at BobbyBean. End result was a beautiful iOS social competition app. Couldn’t recommend their services any more. Creative, professional and quality work.

Tony Cramb;

Executive Director Marketing , Toyota, Sydney